Agency-level work for everyone.
Clear pricing. Premium work.
Three clear starting points and a custom quote for anything bigger. Every site is designed by hand, and you get a fixed quote before any work starts.
Every page earns its place. A focused site with sharp writing does more than a big one nobody reads.
Plans
Personal
From$2,000
For a personal site, portfolio, event or personal brand.
- Up to 3 pages, with a contact form
- Custom design, mobile-first
- Basic search setup
- 2 design revision rounds
- Launch in about 2 weeks
Standard
From$3,500
For business sites and bigger personal sites.
- Up to 6 pages, plus everything in Personal
- A blog or a gallery
- 2 design revision rounds
- Private demo link before launch
- Launch in about 2 to 3 weeks
Plus
From$5,000
For selling or taking bookings online.
- Up to 8 pages, plus everything in Standard
- One feature: a simple online store (up to 20 products) or online booking, connected to a service in your own account
- Up to 10 content edits a month included, like words, photos, prices or hours. We make them for you until your own editor login is ready (coming soon).
- 3 design revision rounds
- Launch in about 4 to 5 weeks
Custom
Bigger project?By quote
A store and booking together, a member area, a larger site of up to about 15 pages, or something unusual.
- Most start at $7,500
- Scoped to your project
- A fixed quote before any work starts
- Paid in milestones: 40%, 30%, 30%
- Private demo link before launch
50% to begin, 50% at launch, or 40%, 30%, 30% at $5,000 or more. No setup fees. Hosting is $50 a month for sites we host. See hosting and care.
Compare every featurePersonal, Standard and Plus, side by side
| Feature | Personal | Standard | Plus |
|---|---|---|---|
| Pages included | Up to 3 | Up to 6 | Up to 8 |
| Extra pages | $300 each | $300 each | $300 each |
| Custom design, mobile-first | ✓ | ✓ | ✓ |
| Contact form | ✓ | ✓ | ✓ |
| Blog or gallery | Add-on | One included | One included |
| Basic search setup | ✓ | ✓ | ✓ |
| Online store or online booking | Add-on | Add-on | One, in your own accountStore: up to 20 products |
| Your own editor login (coming soon) | $600 | $600 | ✓ |
| Content edits made by us | $40 each | $40 each | Up to 10 a month included, until the editor is ready |
| Design revision rounds | 2 | 2 | 3 |
| Extra revision round | $250 | $250 | $250 |
| Private demo link before launch | ✓ | ✓ | ✓ |
| Launch walkthrough in your private chat | ✓ | ✓ | ✓ |
| Support after launch | 7 days | 14 days | 30 days |
| Typical timeline | About 2 weeks | 2 to 3 weeks | 4 to 5 weeks |
| Payments | 50% to begin, 50% at launch | 50% to begin, 50% at launch | 40% to begin, 30% at design approval, 30% at launch |
| Setup fees | None | None | None |
After launch
Hosting, and optional care.
Hosting keeps your site safe, fast and online. Care keeps it healthy, and Care Plus keeps it growing with a design change every month. Both include Hosting. Cancel care anytime with 30 days' notice.
Needed for sites we host
Hosting
$50/ month
or $500 a year, 2 months free
- Secure hosting with SSL
- Software and security updates
- Daily off-site backups
- Uptime monitoring
- A real person if anything goes wrong
Optional
Care
$125/ month in total
- Everything in Hosting
- Monthly health check: backup test, security scan, forms and links
- A short report after each check
- Up to 2 small edits a month, like a word, price or photo swap
Optional
Care Plus
$200/ month in total
- Everything in Care
- One design change a month, about an hour, like a new section, layout or seasonal refresh
- A speed and search tune-up every 3 months
- Replies within 1 business day
Care and Care Plus prices include Hosting. Unused edits and design changes do not roll over, and bigger changes are quoted first.
No care plan? No problem.
Edits, priced per edit.
Not by the hour. You know the price before we start. Plus sites get up to 10 content edits a month included until their editor is ready.
$40
Small
A word, price or photo swap.
$150
Medium
A new section or a reworked block.
Quoted
Large
Quoted first, before any work starts.
Add-ons
Only if you need them.
Every plan comes with its base features, including basic search setup. Add any of these on top, on any plan. Your fixed quote lists every add-on you choose, with no setup fees and no surprise fees later.
Features
Blog
A blog you can grow over time, with posts designed to match your site. We post them for you, with your own posting login coming soon.
From $600 one-time
Gallery or portfolio
A clean gallery for your photos, work or past projects.
From $350 one-time
Online booking
Customers book online through a booking service in your own account.
From $450 one-time
Simple online store
Sell up to 20 products through a payment service in your own account.
From $1,200 one-time
Edit it yourself (coming soon)
Your own login to update words, photos, prices, hours and menus, and show, hide or reorder sections, like editing a document. Until then, we make your changes for you.
From $600 one-time
Extra pages
New pages beyond your plan, designed to match the rest of your site.
From $300 per page
Extra revision round
One more round of design changes before launch.
From $250 per round
Newsletter sign-up
A sign-up form that adds new subscribers to your own email list.
From $150 one-time
Services
Domain setup or transfer
We register a new domain in your name or move your existing one, and connect it to your site and email. The domain is billed at cost (usually $10 to $20 a year), and we confirm the price before we buy.
From $75 one-time
Google Business Profile setup
We set up or tidy your free Google Business Profile, so nearby customers find your hours, photos and services.
From $200 one-time
Business email setup
Email at your own domain through Google Workspace or Microsoft 365, set up on your phone and computer. You pay Google or Microsoft directly.
From $100 one-time
Logo design
A simple, custom logo with color and file versions for web and print.
From $950 one-time
Copywriting
Clear, friendly page copy written for you after a short chat.
From $250 per page
By quote only
A store and booking together
Or a member area, or a site with more than about 15 pages.
By quote
Bigger stores
More than 20 products, or shipping, tax or subscription rules.
By quote
Moving a large existing site
Lots of old pages to move and redirect.
By quote
More than one language
Each language is planned and quoted.
By quote
Outside tools
Connecting a CRM or another system to your site.
By quote
Rush timelines
+25% of the build price, only when we have room, agreed before we start.
By quote
Large changes after launch
Anything bigger than a medium edit or your care plan covers.
By quote
Need an app as well? See app pricing.
Pricing FAQ
Good questions.
Why "from" prices?
Every project is a little different. The plans give you a reliable starting point; after a short chat we send a fixed quote for your exact scope, and that is the price you pay.
What if I need something in between?
That is common. Pick the plan closest to what you need and add only the extras you want, on any plan. A café on Personal gets Home, About and Menu for $2,000. If your add-ons would cost more than the next plan, we point you to that plan, because it is the better deal.
How do payments work?
Under $5,000: 50% to begin and 50% at launch. At $5,000 or more: 40% to begin, 30% when you approve the design and 30% at launch. There are no setup fees. Apps work the same way, and a website plus app bundle is one job on one schedule, with 10% off the smaller of the two builds.
What counts as a revision round?
One set of written change notes on the design, sent together, that we then apply. Personal and Standard include 2 rounds and Plus includes 3. An extra round is $250. Changes after you approve the design are priced before we start.
Who supplies the words and photos?
You do, and we guide you on what each page needs. Copy direction comes with every plan, and full copywriting is an add-on, from $250 a page. Need photos? We can use free-to-use stock photos that suit your site at no extra charge, or paid stock photos at cost, agreed first. Your schedule starts once we have your content.
How long does it take?
About 2 weeks for Personal, 2 to 3 weeks for Standard and 4 to 5 weeks for Plus. It depends on how quickly we get your feedback and content, and your quote comes with a dated schedule.
Who edits my site after launch?
On every plan, you send us your changes and we make them for you. On Plus, up to 10 content edits a month (words, photos, prices, hours, menus, team and FAQs) are included until your own editor login is ready. On other plans they're $40 each. We test each one on phones and computers before it goes live, so nothing breaks for your visitors. Your own editor login is coming soon: it's included with Plus, and you can add it to Personal or Standard. It lets you update your words, photos, prices, hours and menus, and show, hide or reorder sections, like editing a document. Bigger design changes stay with us, because a new layout or section can change how your site looks on phones or how your forms and bookings work. New sections and design changes are priced as usual, on every plan.
Do I need a care plan, and how are edits priced?
For websites, care is optional. Without it, edits are priced per edit, not per hour, and agreed before we start: a small edit, like a word, price or photo swap, is $40, a medium edit, like a new section or a reworked block, is $150, and large changes are quoted first. Plus sites get up to 10 small content edits a month included until their editor is ready. Care is $125 a month with Hosting included and covers up to 2 small edits a month. Care Plus is $200 a month with Hosting included and adds one design change a month, about an hour of work, like a new section, layout or seasonal refresh. Edits and design changes reset each month and do not roll over.
Can you rush my site?
Sometimes. When we have room, a rush timeline is +25% of the build price, by quote and agreed before we start. We would rather say no than rush your site and do it badly.
Is hosting required?
For sites we host, yes: Hosting is $50 a month, or $500 a year paid up front (2 months free). Care and Care Plus already include it. Yearly plans are not refunded if you leave early, but your site stays up until the year ends. It covers SSL, software and security updates, daily off-site backups, uptime monitoring and a real person if anything goes wrong. Prefer your own hosting? Once the project is paid in full, we give you a full copy of your site with a step-by-step handoff guide.
How does the store or booking on Plus work?
Plus includes one feature: a simple online store or online booking. We connect your site to a booking or payment service in your own account, either one you already use or one we help you choose and set up. We do not build a custom checkout or calendar, and your own account handles bookings, payments and refunds. A Plus store holds up to 20 products. On Personal or Standard, either one is an add-on. Need both, more products or something bigger? That is a Custom quote.
Do Privacy and Terms pages count, and do you write the words?
Privacy and Terms pages are included with every site we build and never count toward your pages. Copy direction is included with every plan. Full copywriting is an add-on, from $250 a page.
Waitlist
Save your spot.
We are booked for now. Join the waitlist and we will reach out in order as spots open, with a clear scope and a fixed price when it is your turn.